Presentation
Putting across your idea in a saleable way is called Presentation. You display the benefits, convince the buyer, ensure its functionality, and earn goodwill.
If a picture could speak a thousand words, a multimedia presentation is a novel in itself.
See what makes a sensational presentation!
Content
Write it up, tell them all, and talk sense.
Concept
Because, it's the idea that sells out there.
Visual
The look and feel of the set-up must match up.
Showmanship
Some decent audio/video never saw someone snoring.